Google ads
Unlock the power of Google Ads to skyrocket your business growth and reach new heights in the digital landscape
Google Ads is an online advertising platform developed by Google, where businesses and advertisers can create and manage advertisements to reach their target audience across various Google platforms, including Google Search, YouTube, Gmail, and partner websites within the Google Display Network. here are several types of Google Ads that businesses can utilize to reach their target audience across various platforms.These are a few of the most typical kinds:
Search Ads:
These text-based ads appear at the top or bottom of Google search results when users search for specific keywords. They are marked with an "Ad" label and typically include a headline, description, and URL.
Display Ads:
visual advertisements that show up on Google Display Network websites. They can include images, videos, or rich media and are shown to users as they browse the internet.
Video Ads:
Ads displayed on YouTube and other video content across the web. They can be skippable in-stream ads, non-skippable in-stream ads, video discovery ads, or bumper ads.
Shopping Ads:
product-based advertisements that show up first in Google search results for particular products or product categories. They feature an image, price, and other relevant details.
App Promotion Ads:
Ads designed to promote mobile apps across Google's platforms, including search, display, YouTube, and the Google Play Store. They encourage users to download or engage with the app.
Discovery
Ads:
Native ads that appear in various Google feeds, such as the Google Discover feed, Gmail Promotions tab, and YouTube home feed. They target users based on their interests and behaviors.
Smart Campaigns:
Automated campaigns designed for small businesses to easily create and manage ads across Google platforms. They use machine learning to optimize performance and reach.
Call-Only
Ads:
Text-based ads specifically designed to encourage users to call the advertiser directly from the search results. They prominently feature a phone number and are ideal for businesses that prioritize phone calls as a conversion metric.